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Premier League kit sponsorship values: Man United leads, Ipswich at the bottom.

11. September 2024
(foto: Twitter)
Manchester United leads Premier League kit sponsorships, earning €170 million in the 2024/25 season, while Ipswich sits at the bottom with €6 million.

In the English Premier League, a significant amount of television revenue circulates. Alongside TV money, clubs also dominate in commercial revenue, with kit sponsorships being a prime example.

These kit deals are divided into three categories: earnings from kit manufacturers, the main shirt sponsor, and the sleeve sponsor. Combined, they represent an important revenue stream for clubs.

Despite not always being at the top on the pitch, Manchester United consistently leads in financial aspects. For the 2024/25 season, the Red Devils will earn €170 million from their kit sponsorships. This includes €90 million from kit supplier Adidas, €60 million from main sponsor Snapdragon, and another €20 million from sleeve sponsor DXC.

Manchester City comes in second, generating €150 million from their kit, followed by Liverpool, whose kit is valued at €137 million.

At the other end of the spectrum is newly promoted Ipswich Town. They earn €1 million from their kit supplier, €4 million from main sponsor Ed Sheeran (yes, the famous singer), and €1 million from their sleeve sponsor, bringing their total to €6 million.

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