Bundesliga (foto: uradna spletna stran kluba)
The Bundesliga secures a record €4.5 billion domestic TV deal for 2025–2029. Despite falling behind the Premier League, the league records a 2% annual increase in revenue.
The German Bundesliga has officially announced a new four-year deal for domestic television rights, which will cover the period from the 2025/26 season through 2028/29.
The deal, valued at €1.121 billion per season, amounts to a total of just under €4.5 billion for the four-year term. Compared to the current agreement, this represents a modest 2% increase, or an additional €21 million annually, for the league.
Although modest, this is seen as a positive outcome in a market where the value of domestic TV rights is widely believed to have plateaued. Bundesliga executives regard this as an excellent result, affirming its position as the second-best TV deal in Europe after the Premier League.
"Despite market challenges, we’ve ensured stability and growth. This deal demonstrates the enduring appeal of the Bundesliga," said a spokesperson for the league.
Comparison with Other Leagues
The Bundesliga's domestic TV rights stand far below the Premier League, which commands a staggering €2.02 billion per season, nearly double the German league's figure. The La Liga, meanwhile, trails with €990 million per year, placing it third.
However, the Bundesliga lags even further when international TV rights are added into the equation:
- Premier League: Generates an additional €2 billion annually from international broadcasting rights.
- La Liga: Brings in approximately €900 million from global deals.
- Bundesliga: Earns only €250 million per season in international markets.
This disparity highlights the Premier League's dominance in capturing global audiences and revenues, with its total annual TV revenue surpassing €4 billion, compared to the Bundesliga's €1.37 billion.
A Promising Future
While the Bundesliga may still trail far behind the Premier League's global reach, the stability of its domestic market ensures financial security for its clubs. The league hopes to close the gap internationally by boosting its marketing efforts abroad and building partnerships in Asia, North America, and other lucrative regions.