Borussia Dortmund (foto: Uradni Twitter profil kluba/zveze)
Borussia Dortmund CEO Carsten Cramer gave an interview analyzing the situation of football, making references to the Madrid club
Borussia Dortmund, one of the European second-tier teams known for doing things very well, especially regarding fan engagement, still faces criticism from fans for what they perceive as a lack of ambition.
Indeed, the data support this, as in recent years, players like Haaland and Bellingham have passed through the team, and none of them could be retained. Moreover, the club has not been able to snatch a league title from Bayern since 2012.
Therefore, Carsten Cramer, the club's CEO, gave an interview to 'NZZ' discussing these issues. "I ask our fans to trust us a little. We are ambitious and don't just want to reach the Champions League round of 16. Success also has to do with economic performance," he began.
Indeed, the economic aspect was the main topic of his conversation, where he assured that they "will not do sponsorships with money coming from Saudi Arabia or Qatar" and that the club commits to offering Champions League tickets in the famous Yellow Wall, where fans stand, at a fixed price of 15 euros.
But most notably, his most assertive statement was about the future horizon of football, the new format of the Champions League, and the now distant creation of the Super League, which the club vehemently opposed. "Football has a lot to do with culture and rituals. With tradition. With history. In Formula 1, there's less looking back."
"Cars should take the next step in comfort. Football is more of a decelerating element. However, we need to grow. Ultimately our competitor is not Real Madrid, but Netflix. Or another leisure activity. We have to ensure that the new generation remains interested in football," he commented.